3. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. However, getting more followers on Instagram can be challenging, especially with so much competition out there. And you can use it to find sponsors for your event through our Sponsor Finder tool. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Do people regularly gravitate towards you for some reason or other? Dont just assume that because youre posting nice pictures and updates, your audience will be interested. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. As a racing driver you are focused, talented and ambitious in something you love to do . I spent some time working for a good friend in his race shop. Get involved in relevant discussions around motorsport and your niche. Sponsorship is not charity. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. Find a class thats easy on consumables and where cars are affordable. . Thank the letter reader for his or her time and include all of your contact information. So I built it myself-Ferdinand Porsche. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Do you have a very popular online presence? Sponsorship brings so much more than a logo on a car . If anything, it means the opposite. 0000000516 00000 n If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Are your posts in line with the companys current message? Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. Available on your favorite podcast player. Agree 16.59%. This is a more simple document that tells your story. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. The marquee value of your corporation's name affiliated with the Pearson Racing. The cover page should include the details of the potential client and your details. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. It does not mean that it must include false claims or misleading information. Type text, add images, blackout confidential details, add comments, highlights and more. A section about the car your drive. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. 02. Pravega is the Sanskrit word for High Speed. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. The sponsor's eager and you know exactly what they're after. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. NHRA/National Dragster. Bring your own food to Track Days Save money while eating better. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Consider checking out Oval Track racing. Work from the outlines you prepared to include all of the important details. Team Racing Sponsorship Proposal Our desire . Using these pre-formatted samples will save a lot of your time and effort. So go the extra mile. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. endobj 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Assess whether what you can offer will help them reach their goals in a broad sense. Make sure you get the details for the decision-maker. Tell us about it. One of the first things a prospective sponsor will do is check out your social media accounts. First, provide a history of you and your racing team. Want to sit next to thousands of screaming fans? Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. To be clear; for every dollar they give you, they want(need?) If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Offering hospitality and a TV audience isnt enough. Make your direct pitch. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Another element of finding and securing sponsors is building a strong network. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. This is the part that actually attracts your potential sponsor. vve Road Racing in the United States has several tiers. Race Directors Hub. Organize the proposal in sections. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. 78 0 obj <>stream You need to know this to be able to create a compelling case for why a business should sponsor you. Treat the race car sponsorship proposal as a business transaction. Have a question? In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Edit your sponsorship agreement team online. i !16QRs"ASTaq2B#$345CDbrt Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Create a two-way relationship with your audience. Keep this in mind with everything you do regarding sponsorship. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. It takes only a couple of minutes. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. How to Find a Sponsor as a Beginner Triathlete. You have to sponsor me because my car always gets 100 likes on social media. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. How do I find companies to sponsor my race car? In exchange anyone who donates gets their name on the car for the event. Click the link below to read more. First, provide a history of you and your racing team. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. I think motorsports has become too commercial and that sponsorship interferes with good racing. This all comes down to value. Race Car Sponsorship Proposal Template. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Having Pearson Racing as spokespeople for your corporation and products/services. Look through the instructions to learn which data you must give. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. She also has edited and produced online content for those publications. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. $ 15K . % Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Include contact information on the introductory letter and proposal. The heart of your proposal lies in what you have for them. Write what the sponsor will get in return, working from the list you have prepared. But with good content and a consistent posting strategy, you can grow your following and increase your reach. 2011 Team Racing Sponsorship Proposal Our desire . Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. putting on races, come join our race directors Facebook group, How much work will be involved on your end in delivering on the sponsorship? 19 0 obj Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Type an introductory letter, addressing it to the person in charge of the organization. Everyone from the outside thinks that everyone racing cars has sponsors. The easiest way to get motorsport sponsorship is to build a network. This will be key in making sure theyre happy throughout the year. The term influencer is relatively new, but the concept has been around for advertisers for a long time. People love to talk about themselves so ask questions and chat about them. Race Car Sponsorship Proposal Template. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. Consider trade magazines, local newspapers, and blogs too. <> Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Use your market research data to request a feasible amount. endstream endobj 73 0 obj <>stream Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Steps. 0000000902 00000 n You never know, something. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. 1. By getting your name into the press, your message is spread further than your existing audience. Include references to your relationship-building conversations. So fo ahead, drop them in the comments section below. Not only are you competing against other racing drivers but also against all other marketing activities. Businesses who sponsor drivers will pay money or provide free (or more likely. . Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. 0000001257 00000 n Even at the pro level, the work, luck, and talent required to make a career is astronomical. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. It is your job as rights holder to understand what these objectives are and how you can best serve them. But these features dont work alone. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Getting a response from your sponsor on your proposal is amazing news. [1] 2. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. 0000001109 00000 n Consider yourself as a marketing agency pitching to a business. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. You might be operating in a specific niche (see below for more details) or area. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. You and any potential sponsors need to work together to achieve what you both need. 01. Take notes. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Choose a page or event your audience would likely follow, e.g. Be sure to include a call-to-action so the decision-maker knows what you want them to . You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. . Write down every possible attribute you can give to a sponsor. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Why you do it. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. 0000000839 00000 n Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. These are great places to start. . Here's the real key: This marketing deck isn't about you, it's about them. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Without primetime TV coverage, how will people see your sponsors name/product? Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Gather the history of your racing career or racing team. An initial deposit of ($ amount) must be paid on or before (date). Try and see the positive in every situation. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. Though my experience was generally limited, I never saw ANY return from any of it. The prototype race car is to be evaluated for its potential as a production item. This is by far the most useful and engaging type of proposal and the kind the template will help you create. You also may be able to offer experiences, such as hosting the company at the race track. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Dont feel like you need to include a shiny proposal document in the first instance. Will they be seen as an innovator in their company if the sponsorship succeeds? Write down all important facts, such as the biographies of the racers and the team's success rate. A short biography about you. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Contacting a sponsor is like contacting a potential employer. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Is your account popular How many Thousands of followers do you have? Open the template in our online editing tool. No matter what you do, try and bring consistency into all elements of this process. The racing team approaches a mid to high scale business organization asking them for sponsorship. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Read on for a step-by-step guide to getting sponsored. 2. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Strongly Agree 78.60%. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. People regularly contact him asking for free parts in exchange for running a couple stickers. Research the sponsor you are targeting. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Posted on January 12, 2023 by admin. BC racing Coilovers for 2010 Honda Odyssey. After all, they're after your event as much as you're after their sponsorship! NO! I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. In return, the racer gives the organization publicity and extras, such as personal appearances. . Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. There are sponsorship opportunities wherever you turn but you need to think outside the box. Focus on the businesss goals rather than your life story. If you dont, it might be worth working with a designer to create this as they work on your proposal. Go in with no agenda, otherwise, itll come across as disingenuous. Keep that in mind when frustration sets in along the way. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Nationally Televised. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Tell us about the class you run. Enhance their brand's image? Want to race with packed stands and screaming fans? Collect this information together when it comes to talking about renewal. Racing cars is a very expensive pastime. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). You might be messaging lifestyle brands on Instagram.